Selected as the branding for LIT Music Week 2017, This branding and integrated campaign project was created in partnership with Meg O'Regan. We created a brand that reflected the hands on fun education of the LIT music technology course and the energetic atmosphere of LIT Music Week. The design recognises that music is everywhere, We interact with it everyday on some level. From the humble string, that can vibrate to create a sound, to the strumming of a guitar. Everybody makes music, sometimes in the most unexpected ways with the most unexpected objects. It plays with the sound wave that connects seemingly random objects through the pitch they emit.
The campaign featured posters, online promotional videos, stage decoration and collaborative pieces with the students of LIT Music Technology.